In 2018, Pipisin Pangolin was invited to become an ambassador for WWF and TRAFFIC China. He jumped at the chance to help with their campaign to reduce the demand for pangolins and other illegal wildlife products.

Pangolins have the unenviable title of the most illegally traded wild mammals on the planet.  It is estimated that more than a million have been snatched from the wild in the past decade. They are poached for their meat which ends up in eaten as a expensive dish and their scales are used in traditional Chinese medicine (even though they are made of keratin like our fingernails).

Since becoming Ambassador, Pipisin has attended lots of events and made lots of new friends.